By Michael Miller
There are two kinds of people - those who want the lowest possible price and those who think you get what you pay for. I had two back-to-back sales calls today, from prospective customers, who had opposite points of view.
The first caller, a sole proprietor who was launching their business, felt that $14.99 per month was a steep price to pay on a monthly basis for what he anticipated would be sending a few birthday eCards per month.
The next caller was someone who had been hired by an attorney to finding a solution for sending around 4,500 holiday eCards. The price of $29.98 for two months of CorpNote to use for the holidays seemed too little to pay for something as important to them as their annual holiday eCard campaign. She had compared the cost of several other services and lacked confidence that CorpNote was a quality product at that price point.
After spending time with both prospects, sending samples eCards and answering their questions, both calls ended optimistically. I understand (and appreciate) both points of view and, surprisingly, I am more energized by the thought that the cost of CorpNote is ‘too little.’ In a world where many people consider the internet to have a plethora of ‘free’ resources, it’s challenging to put a price on an online service that others might be offering for free or at a very low price point. CorpNote’s flat rate for unlimited eCards, invitations and surveys is hopefully priced within the reach of any size business. We have continued the model of ‘pay only when you need it’ memberships so our customers can use CorpNote for a month or two months and then cancel it until they need it again.
CorpNote’s staff continually adds new features based on customer needs, articles with helpful tips, and new eCard designs as well as detailed tutorials on how to use our service more effectively, more creatively and, well, simply more. The more you use it, and the more your business prospers, the more value you will see in your subscription to CorpNote.
We’re not planning on changing our pricing structure, but we are always interested in hearing our customer’s feedback on where we take the company in the future. If you have an opinion, we’d love to hear it!