CorpNote Blog — Tips from the Top
Online Surveys Could Save Your Customers
By Sarah Miller – Published 1/19/2012
This made me think: Do I really know what my customers are thinking? I decided to start off the new year right and take the opportunity to connect with our customers by creating a survey of my own.
A targeted simple survey, which takes just a few minutes to create in CorpNote, could significantly improve the way you do business.
Here are some tips for creating a great survey:
- Survey with a Purpose. What is the main goal for your survey? You should be able to answer this question in one concise sentence. If you can’t, then consider creating more than one survey and prioritize so that the first survey you send answers your most important goal.
- Less is best. People are more willing to take a survey if they feel it won’t take too much of their time. Focus on what you really need to know from them and why. Will the questions you have asked give you strong enough metrics to understand your respondent’s needs from your company? Avoid fluff. Each question should be concise and one sentence.
- Use a good subject line. I don’t need to tell you what people’s email inboxes look like! Grab their attention with your subject line. It should be less than 50 characters long and get right to the point. This is not the time to be cryptic! You want them to open your message.
- Give them something in return. You can offer anything from a coupon to a free whitepaper download. Think about what would inspire you to take a survey. Someone would have to be really motivated to take a survey without an incentive. You might also want to include your offer in your email subject line to get them to take the survey.
If you have any tips, please let me know. You can send me a message in the form below or contact us on Facebook.
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