Welcome to NotableNews, a newsletter for people using the Internet to build great business relationships!

Make your E-mail stand out

The use of E-mail as an effective marketing tool has been steadily increasing, yet people are opening less E-mail today than ever before. Research indicates that E-mail marketing open rates have dropped 7% since Fall 2004. Even though people check their E-mail more often today, they are forced to sift through more messages. Use these tips to get your E-mail to stand out from the crowd:

• People are more likely to open messages from people they know or recognize. Use your name or your company name in the subject line.
  
  
• People open more E-mails during the end of the work week (Wednesday - Friday).
  
  
• Mailboxes are filled with fewer messages on weekends, and although users open less E-mail on Saturday and Sunday, they spend more time reading through the messages that they do open.
  

Once you grab your contacts attention, it is important to keep it while they read through your E-mail. Remember to keep your message clear, concise and pertinent.

 What's New & Improved on CorpNote

We've been busy collecting your suggestions and making enhancements to the CorpNote online greeting card and online invitation system. Here's just a few of the new features you'll see this month:

• Add your photo or logo to your customized ecard signature
  
  
  
  
• New text formatting tools allow you to easily add Bold, Italic and Web Hyperlinks to your ecard message
  
  
  
  
• Create more effective subject lines. Now you can customize your email "Subject" message...the text people see in the Subject Line when they receive your ecard notification.
  
  
  

Have a suggestion? Let us know.

Coming Soon...

• In November we'll be launching Group Pricing for companies with 2 or more members. Get reduced rates, and manage all your accounts and invoicing from one easy-to-use interface.
  
  
• We'll be adding new ecards with Flash Animation for the winter holidays
  
  
• Ever need suggestions on writing the perfect letter? We are creating a Message Helper to help you compose the perfect card
  
  
• Watch for our new "How To" section, focusing on Internet and E-mail Marketing tips and creative uses for CorpNote based upon specific industries

E-mail Marketing Tips – Creating Effective Subject Lines

You can customize the subject line of your e-mail to help recipients recognize you, and insure that they open your ecards and invitations. A custom subject line works especially well if the recipient might not recognize your name, but would recognize how you know them. For example, "Business Expo Follow-up/Your Name or Company Name".

Some e-mail software only displays a limited number of characters for the subject line. You can assume that about 40 to 60 characters will be displayed.

If you do not change your e-mail subject line, your e-card notification will be sent with the default subject line: "(Your Name) has sent you a CorpNote Online Greeting Card"

Tips for effective subject lines:

• Keep it short, clear, and concise
• Avoid the sales pitch
• Say how you know the person