Welcome to NotableNews, a newsletter for people using the Internet to build great business relationships!

What's Your Target Market?

If you don't know your target market, the result is unfocused sales efforts and the creation of products and services that don't appeal to any one group of people. It's also important to periodically re-access your target market as your company's products and services change over time.

It's never too late to refocus your sales efforts and touch base with your ever-changing customer base. Here are some reasons why selecting a focused target market is essential, and how CorpNote can help:

• A narrow focus is key - Many products fail because they are trying to do something for everyone. It is much more profitable to recognize the needs of a single group of people and only target that market. They will then tell their friends how great your product or service is and hopefully get them to buy from you. Those friends may not have initially been in your smaller target market but they need your product and will be encouraged to buy based upon a recommendation from a friend.
• Proper positioning - Your customer is your most important resource. Send e-cards thanking customers for their business, and ask them to take a brief survey with questions such as why they purchased your product over a competitors product and most importantly whether they would purchase from you again. By analyzing what your customers want and why they buy, you can gain a key advantage.
• Think like your customer - Attend trade shows, expos, and other networking events where you will meet people that are like your customers or in your target market. Find out what they like and/or dislike about your product or service. Don't forget to follow-up and ask for suggestions!

Once you have collected research on your existing and potential customers, you can target the most appropriate and profitable market for your business.

Happy Valentine's Day!

"There is no charm equal to tenderness of heart."
      — Jane Austin

 What's New at CorpNote?

The CorpNote team is always listening to your opinions and suggestions so we can create the best possible product for you. This month we have improved our address book, added the ability for you to create address groups, and we improved the import tools that enable you to import addresses from ACT!, Outlook, or Excel.

If you need help, go to our new searchable Frequently Asked Questions area. The FAQ page contains a comprehensive listing of the most common questions and solutions. Of course, if you still can't find an answer to your question, you can always e-mail us!

New and improved system demos are coming soon! Watch for our next newsletter for details!

New Special Event and Holiday E-Cards!

Our new line of Holiday e-cards is here. You can view a complete listing of the new holidays by viewing our holiday calendar. And don't forget to check out our Holiday Greeting Card page for creative, interesting ways you can use online holiday greeting cards to improve your business relationships.

If you're looking for e-cards to use for a specific business event or situation, browse through our Resources & Tips section for suggestions on how to send out the perfect e-card for every situation.

Thank you for supporting CorpNote, and we wish you success in all your business and personal endeavors! The CorpNote Development Team