By Michael Miller 12/5/2014
It's our busy season at CorpNote, and the phones are ringing with lots of people wanting to send eCards for the Holiday season. The questions range from "Can I just join CorpNote for the Holidays?" to "Can my holiday eCard have my company logo and links to my website?" to "Can you send me a sample eCard?" Yes, yes and yes!
I'm enthusiastic because I'm having so much fun talking to everyone (yes, we answer our phones) but I'm going to miss all the interaction when the holidays are over! But it doesn't have to be like that. Here are some ideas for other ways you can use eCards and CorpNote beyond the holiday season, and throughout the year.
First, a quick introduction to the uninitiated: CorpNote is a membership-based web service that lets you send eCards for many business and personal occasions. You can also use CorpNote to send online invitations with RSVP, and create and manage web-based surveys. Your account records all of your responses in real-time.
Now, armed with this basic knowledge, let's get creative, get productive, and 'go green' with eCards, online invitations and surveys:
Idea 1. Online Holiday Party Invitations - Does the economy have you tightening your budget this year? Don't cancel that holiday party! Save a little green by using online invitations with real-time tracking to invite people to this year's gathering. What will you do with all the postage money and time you save?
Idea 2. Received a gift? Don't procrastinate sending a Thank You eCard. An eCard will never replace a hand-written letter on fine paper to your dear 85 year-old Aunt Libby, but these days it's more than acceptable to send an eCard to let someone know that 1. you received the gift, 2. you appreciate it, and 3. they are important enough to you that you responded promptly. You can still write a nice hand-written letter after the holidays are over, if you have the time!
Idea 3. How are you doing? January is a great time to send your customers an eCard thanking them for their business, letting them know that you will be striving to please them in the new year, and asking them to take a brief online survey so you can better meet their needs.
Idea 4. Give your Marketing Department the gift of Testimonials! Hopefully you will get some nice comments as a result of the survey you send out in Idea 3. Corpnote's surveys let you include a text box for each answer, so people can add comments. Save your survey results as an Excel file and present it to your Marketing Department. They will love you for it. What a great, sincere and inexpensive way to make it a successful new year!
Idea 5. Birthdays and Anniversaries - If you know your employees or clients birth dates (year is not important, so my wife tells me), CorpNote lets you store birthdays and anniversary dates so you can create eCards that will be sent automatically year after year using our recurring eCards feature.
Idea 6. Customer Care Calls - as a Customer Care Specialist, I find it helpful and appreciated when I reach out to my clients just to ask if everything is OK. eCards are a great non-pressure way to stay in touch. A quarterly eCard might be all it takes. For example: "Just a quick note to say Hi, and make sure everything is going well with your model B-24 widget. If you need me, just hit reply or pick up the phone."
Idea 7. The Mini-Newsletter - Are good things happening in your company? Everyone wants to work with a winner, so share your successes with your employees and clients throughout the year. Create a custom mini-newsletter in CorpNote. It's fast and inexpensive. You can upload your own photo or artwork to use as the picture, and you can type as much as you like below it. With CorpNote, you can make any text in your eCard clickable, so you can link to more detailed information on your web site, blog or social media channels.
Idea 8. E-Coupons - Are you spending good coin on promotion? Get more bang for your marketing buck by also sending out coupons, promotions and event notices as an eCard. Just ask your highly respected art team to also make you a .JPG (pronounced "jay-peg") when they are creating your promotion material, that is 600 pixels wide by 450 pixels high (they will understand this), and you can use this as the picture in the eCard you send out, effectively increasing your circulation.
Idea 9. Reward Excellence - Use eCards internally to recognize an Employee-of-the-Month or when the sales team exceeds projected expectations. If you receive kudos or awards from professional and community organizations, let your e-contacts know. (Remember the 'Everyone wants to work with a winner' theory in Idea 7?)
Idea 10. Interact - Once you start the relationship, keep the conversation going. I don't have to explain this. Instead, let me lead by example and ask YOU for your ideas. Please take a moment and let me know your creative E-Ideas by taking my short (I promise) online survey. Great ideas will be recognized in our upcoming blogs and newsletters, so thanks in advance, and as always, I appreciate your continued interest in CorpNote!
All the best, Mike 609-406-1665
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Michael A. Miller
Vice-President, Set Now Solutions
Creative Director and Member Services Specialist, CorpNote.com
Mike has been designing interactive media since the advent of the personal computer, and is CorpNote's resident digital art, multimedia and video expert. As CorpNote's Member Services Specialist, armed with his background in advertising and public relations, Mike enjoys lending his marketing expertise to our CorpNote customers, finding ways for them to improve their communications and grow their business using the internet.
Mike's portfolio of production skills includes 2- and 3-D graphics, animation, interactive multimedia, photography, and video/audio production. He is classically trained in piano and guitar, and his music compositions have been featured in various television, multimedia and web projects. When not behind a computer, he can be found digging in the dirt in his organic garden, creating sawdust in the workshop, or trying to modify cars that worked just fine before he started fiddling with them.
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