CorpNote Blog — Tips from the Top

Email Marketing - Is CorpNote Effective?

Sarah Miller, President, Set Now Solutions and CorpNote

By Sarah Miller

I often get the question 'Is CorpNote Effective?' or 'What is the response rate if I use CorpNote?'

Email Marketing campaigns, whether you use our system or not, are most effective if you follow a few guidelines -- which I'll provide in a minute. People use email marketing systems like CorpNote not to ensure that their emails will get through but to make their job easier. The response rate is dependent on your audience, how you are reaching them and what you propose in your offer to them. 

Here are some email marketing tips to help you regardless of what service you use: 

1. Your Email List
For the best success rate and to follow SPAM rules, the people on this list should have knowingly signed up to receive email from you. They should also have been informed how often you will contact them and for what purpose. If you haven't been doing this, it is never too late to start. 

2. Deliver what you promised
If they signed up to receive emails from you for 'Race Car Driving Tips' then that is what you should send them because that is what they are expecting. If 20% of your email is tips and 80% is advertising, your email may hit the Trash and all future emails will never be opened. Make the email meaningful to them and they will save it for future reference or even better -- they will forward your email to someone else who might be interested. 

3. Format Matters
A lot of people check their email on mobile devices and beautifully designed graphical emails don't display well on these devices. If your email recipient can't read the email, it will hit the Trash. How to solve this? Create carefully crafted subject lines and email content that is 'text only' that states the value proposition. If they want the 'beautiful' extended version of the value proposition, have a link to a web site page that provides more details. If they get that far, you have their interest and can hopefully guide them to explore more and make a purchase.

Response Rates - if the recipient is expecting to receive email from you (#1 above), and you deliver what you promise (#2) and the email is in a readable format for most devices (#3),  then you have a greater chance that your email marketing campaign will be successful.

So here's my answer to the question on whether CorpNote is effective -- CorpNote is merely a tool to accomplish your email marketing goals. Its effectiveness depends on many factors - most of which are within your control.

We've been working with Internet marketing campaigns for over 13 years, so if you are starting an email campaign using CorpNote and are unsure of the best way to accomplish your goals, call us for help. That's what we're here for! Oh -- and we enjoy it too :)

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