CorpNote Blog — Tips from the Top:

Holiday eCards That Help Drive Business


By Sarah Miller    8/29/2015

Even though it's summer, holiday eCards are a hot topic here at CorpNote. Lots of businesses are already starting their holiday eCard planning. Why are people sending holiday eCards? The biggest reason we keep hearing is -- holiday eCards are more economical and they support company 'green' initiatives.

While I can certainly understand the cost-saving perspective, let's also remember that eCards offer a more immersive experience than print. The ability to have links in an eCard that go to your website, your email address and/or your social media channels is what makes eCards substantially different and more interactive than print.

Holiday eCards can be more than just a yearly formality - they can help build your business. From marketing to sales, holiday eCards can and should do more for your bottom line.

Here are our top 4 tips for using holiday eCards to build your business:

  1. Branding - Every marketer knows brand impressions are important. That's one of the motivations for sending holiday greetings! Fortunately, CorpNote eCards can have your logo and contact information so your eCard recipients not only see your brand but can also easily respond to your message. For more customization, you can upload your own photos and artwork to be used as your holiday eCard design.
  2. Marketing - Upload your logo and choose the colors to be used throughout our site to match your company's visual brand identity. Your custom branded interface design will be visible to your recipients when they view your eCards, invitations and surveys.
  3. Invitations - Holiday parties are a great way to keep in touch with customers and potential customers. Use CorpNote to easily keep track of holiday party guest lists. Use one of our holiday eCard designs or create a custom one - like a photo from last year's holiday party. Keep the interaction going after the party by sending a follow-up thank you eCard to all your guests.
  4. Sales - Whether you're promoting an in store event or a new product line, an eCard with product or event photos can help get holiday sales moving.

We look forward to hearing from you and exploring what will work for your company this holiday season.

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Sarah Miller president of Set Now Solutions and CorpNote eCards, invitations and surveys.

Contributor:
Sarah Miller
President, Set Now Solutions and CorpNote.com
Website Development Specialist, CorpNote.com

Sarah has been working with internet development since 1994. She has extensive experience in top-level project management and is in charge of CorpNote's website development and security. Sarah has a passion for anything related to the internet. She enjoys "solving puzzles" and creating web-based tools that help businesses run more efficiently.

Sarah's portfolio of production skills includes programming in several languages, database administration, interface design, eCommerce and search engine optimization. She began her career as a technical writer, graduating summa cum laude with a B.A. in English from The College of New Jersey. For 25 years her articles and technical manuals have been featured in print and on numerous websites. When not behind a computer, she can be found in her art room working with various media, digging in the dirt in her organic garden, or playing with her two rescue pups.

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