Online Surveys Could Save Your Customers
By Sarah Miller 1/19/2012
I subscribe to a magazine that I really enjoy but they did a marketing campaign in December that was so rude that I decided not to re-new my subscription. I received a video from them letting me know that I was automatically enrolled in their video of the month program. It required me to mail the video back as the only way of opting out; otherwise, they would start billing me monthly. This was entirely unsolicited and I had signed up for a magazine with them not a video service!
I wasn’t going to say anything to the magazine but then I got an email from them asking me to take their New Year’s survey. They said they were going to give me a free issue for my time so I decided to tell them what I thought!
This made me think: Do I really know what my customers are thinking? I decided to start off the new year right and take the opportunity to connect with our customers by creating a survey of my own.
A targeted simple survey, which takes just a few minutes to create in CorpNote, could significantly improve the way you do business.
Here are some tips for creating a great survey:
- Survey with a Purpose. What is the main goal for your survey? You should be able to answer this question in one concise sentence. If you can’t, then consider creating more than one survey and prioritize so that the first survey you send answers your most important goal.
- Less is best. People are more willing to take a survey if they feel it won’t take too much of their time. Focus on what you really need to know from them and why. Will the questions you have asked give you strong enough metrics to understand your respondent’s needs from your company? Avoid fluff. Each question should be concise and one sentence.
- Use a good subject line. I don’t need to tell you what people’s email inboxes look like! Grab their attention with your subject line. It should be less than 50 characters long and get right to the point. This is not the time to be cryptic! You want them to open your message.
- Give them something in return. You can offer anything from a coupon to a free whitepaper download. Think about what would inspire you to take a survey. Someone would have to be really motivated to take a survey without an incentive. You might also want to include your offer in your email subject line to get them to take the survey.
If you have any tips, please let me know. You can send me a message in the form below or contact us on Facebook.
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President, Set Now Solutions and CorpNote.com
Website Development Specialist, CorpNote.com
Sarah has been working with internet development since 1994. She has extensive experience in top-level project management and is in charge of CorpNote's website development and security. Sarah has a passion for anything related to the internet. She enjoys "solving puzzles" and creating web-based tools that help businesses run more efficiently.
Sarah's portfolio of production skills includes programming in several languages, database administration, interface design, eCommerce and search engine optimization. She began her career as a technical writer, graduating summa cum laude with a B.A. in English from The College of New Jersey. For 25 years her articles and technical manuals have been featured in print and on numerous websites. When not behind a computer, she can be found in her art room working with various media, digging in the dirt in her organic garden, or playing with her two rescue pups.