CorpNote Blog — Tips from the Top:

Charge More - Charge Less - An Eye Opening Perspective on Our Pricing


By Michael Miller    12/5/2014

There are two kinds of people - those who want the lowest possible price and those who think you get what you pay for. I had two back-to-back sales calls today, from prospective customers, who had opposite points of view.

The first caller, a sole proprietor who was launching their business, felt that $14.99 per month was a steep price to pay on a monthly basis for what he anticipated would be sending a few birthday eCards per month.

The next caller was someone who had been hired by an attorney to finding a solution for sending around 4,500 holiday eCards. The price of $29.98 for two months of CorpNote to use for the holidays seemed too little to pay for something as important to them as their annual holiday eCard campaign. She had compared the cost of several other services and lacked confidence that CorpNote was a quality product at that price point.

After spending time with both prospects, sending samples eCards and answering their questions, both calls ended optimistically. I understand (and appreciate) both points of view and, surprisingly, I am more energized by the thought that the cost of CorpNote is ‘too little.’ In a world where many people consider the internet to have a plethora of ‘free’ resources, it’s challenging to put a price on an online service that others might be offering for free or at a very low price point. CorpNote’s flat rate for unlimited eCards, invitations and surveys is hopefully priced within the reach of any size business. We have continued the model of ‘pay only when you need it’ memberships so our customers can use CorpNote for a month or two months and then cancel it until they need it again.

CorpNote’s staff continually adds new features based on customer needs, articles with helpful tips, and new eCard designs as well as detailed tutorials on how to use our service more effectively, more creatively and, well, simply more. The more you use it, and the more your business prospers, the more value you will see in your subscription to CorpNote.

We’re not planning on changing our pricing structure, but we are always interested in hearing our customer’s feedback on where we take the company in the future. If you have an opinion, we’d love to hear it!

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Michael Miller, VP and Creative Director at Corpnote.com eCards Invitations and Surveys and Set Now Solutions.

Contributor:
Michael A. Miller
Vice-President, Set Now Solutions
Creative Director and Member Services Specialist, CorpNote.com

Mike has been designing interactive media since the advent of the personal computer, and is CorpNote's resident digital art, multimedia and video expert. As CorpNote's Member Services Specialist, armed with his background in advertising and public relations, Mike enjoys lending his marketing expertise to our CorpNote customers, finding ways for them to improve their communications and grow their business using the internet.

Mike's portfolio of production skills includes 2- and 3-D graphics, animation, interactive multimedia, photography, and video/audio production. He is classically trained in piano and guitar, and his music compositions have been featured in various television, multimedia and web projects. When not behind a computer, he can be found digging in the dirt in his organic garden, creating sawdust in the workshop, or trying to modify cars that worked just fine before he started fiddling with them.

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