Even if you are familiar with sending holiday eCards, the following tips will help make the process less labor intensive and hopefully even better received by your eCard recipients.
This step-by-step checklist will help you:
One of the reasons people choose CorpNote is that you can upload your own artwork or photos to use as the main image in your holiday eCards.
The following tutorial can help you easily create something unique for your holiday eCard design: How to Make an eCard. We've included lots of examples and helpful tips using a variety of software, including software you can use on mobile devices.
How to Include Video Links in eCards
If your company has an online video, you can easily link any text or image in your email to go to your video. For example, one of our members created a video of their employees doing volunteer work and how much money they raised. They posted the video on YouTube and then added a link to it in their holiday eCard message.
After you create your holiday eCards, you can send them immediately or schedule a send date.
When is the best time to send your holiday eCards? Statistically, sending emails on a Tuesday tends to result in higher email open rates. But, when its holiday time and you're sending holiday eCards, all bets are off.
For example, you may want to avoid sending during peak email times like Black Friday through Cyber Monday because your email has a higher chance of getting ignored in someone's overwhelmed inbox. However, you may find that sending your email on a Tuesday two weeks before Christmas works well for you.
If this is your first year figuring out which send date gives you the best open rate, then we recommend sending your holiday eCards in smaller batches. Keep a record of when you achieved the highest open rate and use that as a guide for next year's holiday eCard campaign.
Create Subject Lines that can Compete in a Crowded Inbox
It is important to create a strong subject line to ensure that your holiday eCard recipients will recognize the email and be prompted to open it. If you combine a good subject line with a high quality permission-based email list, you have the best chance for a higher email open rate.
The subject line and first sentence of your eCard are important because most phones and email programs provide the first 50 characters of the subject line and sometimes a preview of the first few sentences of the email. The recipient can then quickly determine if the email is worth opening.
Tips for making the most of your subject line:
Tips for sending an eCard to Multiple Recipients
CorpNote enables you to send an eCard to 2,500 recipients at a time. Use your CorpNote address book to create email lists of contacts you want to send your holiday eCards to. For example, create separate email lists for employees, customers, vendors, friends etc. and then send a different eCard design and/or message to each email list.
You can use CorpNote's 'Direct Link' feature to link to the 'browser version' of your holiday eCard. Each holiday eCard you send has a 'Copy Link' button which provides the website address for that specific eCard. You can also share your holiday eCards in social media by using the 'Share' button. This works for Facebook, LinkedIn and Twitter.
With traditional printed holiday greeting cards, you don't always know if or when your holiday card has been received. A printed card also doesn't encourage the recipient to respond.
This is an area where holiday eCards really shine. Depending on the method you have chosen to send your eCard, you have different ways that you can track your eCard views and your recipients can respond.
Save favorite holiday eCard designs and holiday email templates with your selected color schemes, fonts and email signature.
eCard templates let you save a "send-ready" holiday eCards complete with your eCard image, message and email signature. You can then quickly access a holiday eCard template, address it and send it in less than 30 seconds. You can even edit the information in an eCard template before you send it, which gives you the ultimate flexibility.
Our email template library has holiday-themed email templates that you can quickly customize to your needs. You can also create your own email templates to further streamline the time is takes to create great looking emails.
Use QuickSend to send an eCard in less than 30 seconds. There are lots of face-to-face networking opportunities during the holidays, so it's important to be prepared to send a quick follow up eCard. Set up your QuickSend eCard templates in advance and then when the opportunity to send a "holiday eCard" or a holiday themed "thank you" comes up, you've got an eCard ready to go. When you send a QuickSend eCard, you can automatically import new contacts into your CorpNote address book.
Automatically send your holiday eCards year after year by setting up an automated email campaign. You can also create multiple automated email campaigns if you want to send to different email lists of contacts. For instance, you can set one automated holiday eCard campaign for employees and one for customers. Each of these email campaigns can send the email templates that are appropriate for each group of contacts.