Building Employee & Customer Comradery with Appreciation Email Campaigns

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By Sarah Miller    1/18/2021

We all miss in-person celebrations with employees and seeing our customers smile. Times have changed but the importance of promoting comradery still remains.

Whether your job focusses on customer relations or employee appreciation, sending regular congratulations, birthday and anniversary eCards helps you affordably stay connected while maintaining "social distance."

New customer and employee appreciation eCards and email templates to brighten your contact's inboxes

In today's blog, I'll show you how to easily customize an appreciation email campaign. Then I'll wrap it up with a preview of our latest congratulations, birthday and anniversary eCard designs and email templates that you can start using today.

How to Create Appreciation Emails with your Branding


You can create an eCard by using one of our pre-designed eCards or email templates, or you can upload your own artwork. For my first example, I will create a birthday eCard.

Creating a birthday eCard

To select an eCard design, select 'New eCard' and then select the occasion "Birthday". When you find an eCard design you like, click the checkmark to select it.

Selecting a birthday eCard and adding your custom birthday message.

You can now easily customize your greeting, message, colors and more.

The Greeting Line: You can select a salutation, like 'dear' or 'hello' and type a person's name if you're sending to an individual. The 'autofill name' feature works if you're sending with your address book and will prefill each recipient's first name. This is especially helpful if you are sending your birthday email campaigns using email automation.

Master Styles: You can use our default eCard styles, use your "favorite styles" that you pre-configured in your account preferences, or you can set "custom" colors and fonts on an eCard-by-eCard basis.

For my example below, I chose to use the "custom" option and selected my company's primary marketing colors (purple and cream). The first row of color chips in the example below shows my colors that I saved in my account preferences. These colors also appear in the message editor so you can fine tune your eCard message to match your brand.

Birthday eCard shown with preferred colors.

I typed my birthday eCard text and checked the box to include my pre-set signature which has my logo and company contact information. This is my birthday eCard after I've customized it.

Birthday eCard customized with logo, colors and signature.

Creating an Anniversary eCard using an Email Template

For my next example, I will create a work anniversary eCard using CorpNote's email template library. The process is very similar to using a pre-designed eCard but email templates provide greater flexibility.

Select "New Email Design" from the navigation and then select the occasion "Anniversary" in the drop down menu.

Work anniversary email templates can be changed to your colors.

Once you find an email template you like, you can preview it with the default styles and click the tabs to preview the same design with your saved favorite styles or the reverse of your styles. I chose to use my favorite colors (purple and cream) and clicked the "Insert" button, which moves my selected template and colors to the "Compose" screen for further editing.

I can now set the greeting line and global styles just like I did with the eCard example above. The main difference is the email design is now within the editor and I can more flexibly make adjustments to the content.

As you can see in the example below, I moved the "From" line of text to the top of the email and edited the text that was in the original email template. I then created a custom signature box, with reverse colors, and included my logo and company contact information.

Anniversary email customized with colors, logo and signature.

Email templates offer the most design flexibility and can easily be adjusted to fit your appreciation email campaign goals.

Use your Own Images

Adding your own imagery to an eCard or email template is easy and provides a personalized touch to your email campaigns. For example, you can easily swap the "Happy Anniversary" image with your own graphic, or add a photo underneath the "Happy Anniversary" image, as shown below.

Employee appreciation email campaign customized with your own imagery.
photo source: unsplash.com  Roland Samuel  @rosam2020

I hope you enjoyed this tutorial on how to personalize your appreciation email campaigns by customizing our eCard designs and email templates. Knowing how to use both options provides the most flexibility when you design your own email campaigns.

For more detailed instructions on how to create any type of CorpNote email, browse our past blogs, visit our Quick Start Guides & Tutorials or give us a call. We are always happy to help! Plus, if you call us we can give you some additional tips specific to your company/industry.

New Congratulations, Birthday and Anniversary eCards and Email Templates


Congratulations Email Template

This congratulations email design is in our email template library so the gray background can easily be changed to your company colors and the text is all completely editable so you can congratulate people on their new job, getting that big account or any special occasion. Just add your custom message and you're all set!

Congratulations eCard made from an email template.

Animated Birthday eCard

Animated eCards are making a comeback and we're adding more of them this year - like this new colorful animated birthday eCard. If you are a CorpNote member and want to view all of our animated eCards, type "animated" in the keyword search when you are selecting an eCard design.

Animated birthday eCards can be scheduled with email automation.

Anniversary eCard

If you're looking for a traditional style anniversary eCard, this new design emulates the look of a foil printed greeting card. This eCard design is also available in purple and as a birthday eCard.

Anniversary eCard with silver foil decorative border.

Congratulations Email Template

This festive new congratulations email design is in our email template library so the colors and the text are all completely editable. You can even swap out the blue confetti for different confetti colors available in our image library.

Congratulations eCard with confetti.

Birthday eCard

Popular line work detail often seen in playing card design is popular again this year. This new birthday eCard design incorporates line work as well as some art deco flair. If you like this style, we have a similar design available as a holiday eCard.

Birthday eCard with line work detail.

Anniversary eCard

This new anniversary eCard design is a cross between a mandala and a festive firework! If you like this look, it's also offered as a birthday eCard design.

Schedule anniversary eCards with email automation.

Want to learn more about Customer and Employee Appreciation emails?

Contact Us by phone or email.


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Related Blog: Effective Birthday eCard Campaigns
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