As part of our 'Marketing with Mike' series, we cover how to extend the reach of your CorpNote eCards, invitations and surveys beyond people's email inboxes. By using CorpNote's direct link feature, you can significantly expand your audience with very little extra effort. Read More
We're continuing our Electronic Marketing series this week with a critical look at social media. As advocates of email marketing, we compare the strengths and struggles of posting in social, and give some solid reasons why permission-based inbox marketing has some targeted advantages. Read More
Despite social media's prominence in the public eye, email marketing still remains an effective, targeted tool for communicating. Many of the ideas and techniques used to generate content for social can also be used for email campaigns, and vice versa. In this article Mike discusses some of the obstacles you may encounter with social media and identify areas where an email campaign may be a better choice. Read More
If you struggle to create regular content for social media, website articles or newsletters then here's a few of my favorite techniques for generating topics. These examples include how to use search engine data, company contact us forms and online surveys for topic suggestions. Read More