Email Marketing Blog

Save time using email templates and email automation while also ensuring your contacts receive a personalized birthday email.

We've included lots of birthday eCard design ideas to help you customize your own birthday emails, even if you are not using CorpNote or email automation. Read More double_arrow

Learn all about email preheaders and how to use them effectively to encourage better open rates. Get step by step instructions on how to write email preheaders (including examples) and how to control the email preheader text that displays in the inbox. Read More double_arrow

Want to reach more people? Learn what you need to know about email deliverability, email reputation and what you can do now to improve your email open rate. Read More double_arrow

Automated email campaigns can reduce tedious tasks and give you more time to build your business or connect with your employees. Best of all - setting up automated email campaigns is easy and helps ensure you are delivering the right message at the right time. Read More double_arrow

On June 1st, CorpNote will expand its email marketing and email automation capabilities, which will eliminate the complexity and cost of members having to use separate services to manage their email marketing campaigns.

This release includes over a dozen new features and offers more creative flexibility which makes CorpNote easier to use for beginners and more powerful for advanced email marketing professionals.

As part of our 'Marketing with Mike' series, Mike discusses the pros and cons of DIY email marketing and when it might be time to up your game to an email marketing service. Even if you are currently using an email marketing service, this blog has plenty of ideas you can add into your current email marketing mix. Read More double_arrow

There are so many variables that affect open rate, such as email list quality, when and how often emails are sent, and the goal or purpose of an email campaign. Here are some factors and strategies to consider when putting together an email campaign to ensure that the 'open rate' is going to have its best chance for success. Read More double_arrow

If you sell Halloween products, then you know that sending email campaigns for your Halloween promotions and coupons is a great way to drive business. But what about Halloween celebrations for the average business? Here are some clever ideas for your next Halloween email campaign. Read More double_arrow

As part of our 'Marketing with Mike' series, we cover how to extend the reach of your CorpNote eCards, invitations and surveys beyond people's email inboxes. By using CorpNote's direct link feature, you can significantly expand your audience with very little extra effort. Read More double_arrow

We're continuing our Electronic Marketing series this week with a critical look at social media. As advocates of email marketing, we compare the strengths and struggles of posting in social, and give some solid reasons why permission-based inbox marketing has some targeted advantages. Read More double_arrow

Despite social media's prominence in the public eye, email marketing still remains an effective, targeted tool for communicating. Many of the ideas and techniques used to generate content for social can also be used for email campaigns, and vice versa. In this article Mike discusses some of the obstacles you may encounter with social media and identify areas where an email campaign may be a better choice. Read More double_arrow

If you struggle to create regular content for social media, website articles or newsletters then here's a few of my favorite techniques for generating topics. These examples include how to use search engine data, company contact us forms and online surveys for topic suggestions. Read More double_arrow