New Personalization Options for Holiday eCards

How to Personalize your eCard Message

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In my example, I will create a Thanksgiving holiday eCard but this technique can easily be used to create Season's Greetings, birthday and anniversary eCards too.

Choose a holiday eCard

Select a holiday card and click the checkmark to start editing.

Select an Autofill Name Option

The 'Autofill Name' feature uses the information from your address book. You can also type alternate text  for contacts not in your address book.

• Choose the 'Top Greeting' option to have a salutation and the person's name appear above the eCard
• Choose the 'Autofill Name' option to have the person's first name, first & last name or company name inserted anywhere within the body of your email

I selected to insert the first name into the body of my email:

You can insert First Name, First & Last Name and Company Name as often as you need to in your email message.

To further engage my audience, I added a signature with a photo and social media links to encourage interaction. This is what my final holiday eCard looks like without the animation.

To see this Thanksgiving eCard's animation and other new holiday eCard designs - check out our blog: New Thanksgiving & Season's Greeting eCards for 2021.

How to Personalize your Subject Line and Preheader

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You can also auto-insert a contact's name and company in your email's subject line & preheader using the 'autofill name' option on the Send Email screen.

In the example below, I am inserting the person's first and last name in the subject line and just their first name in the preheader. I am also using 'ALT' text that will say "Happy Thanksgiving from Margaret" to anyone NOT in my address book.

thumb_up Helpful Tips

• Make sure to include spaces and punctuation before and after the "code text" of your subject line and preheader. Here's what the code looks like.
  
  

  First Name: |*First_Name*|
  First & Last Name: |*First_and_Last_Name*|
  Company Name: |*Company_Name*|

• Send the email to yourself to make sure everything looks OK and then send it to your contacts.
• Save your email as an 'email template' so you can easily send it again as you add new contacts to your address book.
• Create a few holiday eCards, with different designs and messages, and then assign them to an automated email campaign that will send your personalized holiday eCards year after year.