By Michael Miller 1/8/2020
There are 4 basic steps to making and sending an eCard:
*As an alternative to sending your eCard design in an email, you can upload your image and send it using an email marketing delivery service like CorpNote.
eCards (a.k.a. online greetings cards) are an easy, affordable way to keep in touch. You might be someone that likes to make things yourself just to be different, an aspiring artist that loves the opportunity to showcase their work or an established business that wants a more personalized way to communicate with customers and coworkers. Sending eCards on occasions like birthdays, work and wedding anniversaries, thank-you notes and holidays is a great way to stand out and make people smile... on a shoestring budget!
While there are a variety of free and pay-for eCard services that offer card designs, many people want to design and send eCards themselves. Your image size and how you compose and send your eCard can directly impact whether your eCards make it to your intended recipients, and will ensure that they can view the card easily, and as you designed it.
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Because eCards - and email in general - is viewed on a wide variety of devices, it is advisable to keep the size of your card relatively small. We recommend making your eCard image no wider than 600 pixels, and keeping the height between 450 and 600 pixels. These sizes ensure your eCards will display well on all devices. This is because:
Another approach is to create your eCard art at a higher resolution, and then resize your image to the final size when you save your final card file. (At CorpNote, we create most of our cards at 800 x 600 px or larger and scale them down to 600 x 450 px before we upload them as a final eCard.) If you are scaling down, preview the smaller size frequently to make sure your text is not reduced to a size that is unreadable.
One of the most powerful features of most modern image editing programs is being able to place image elements into layers. Once you've created a file with the right dimensions, layers let you import or paste different art files into your eCard document and move them around until you have the perfect composition.
Before you start laying out your card, you should have a basic idea of what you want it to look like, and what extra files you'll need to make it. Many art programs let you select a background pattern, pick a stock photo or let you upload your own picture to use as the background. If you are using your own art or photos, you'll need a file that's at least as big as the card size you are designing so you don't have to stretch it.
If you will be using additional artwork or a logo on top of your background, and the art is not a rectangle, then try to use image elements that have transparency. Transparency is basically a cutout around the picture part of your file that lets you place the art on top of other elements while 'seeing through' the parts of the image with no art, and may also be called 'alpha' or 'alpha channel' in your graphics program. This can be as simple as a circle that masks a round logo or as complex as a silhouette around an image of a person. File types that support transparency can be .PNG files (preferred), GIF files (lower resolution than PNG) and various types of vector images like .AI (Adobe Illustrator), .EPS and .SVG (Scalable Vector Graphics).
As mentioned above in "How big should I make my eCard?", you will need to save your eCard at its final dimensions (in our examples 600 x 450 px) and make sure that you compress your image so the file size is not too big. Compression quality is always a tradeoff. The better the image looks, the more disk space the image uses. As you use compression to make the file size smaller, you give up quality. Most images used on websites and in email (and almost all other digital media) are compressed, and we don't notice the difference. Many image editing programs give you a choice of how much compression to use when you save your image. Some, like Photoshop, give you a real-time preview, so you can adjust the image size down until it's the perfect compromise of quality and file size. There's no hard rule as to what file size your image should be, but you want it to load fast and look good - so try a few different settings until you come up with the smallest file that looks the best.
The "Save for Web" export screen in Adobe Photoshop.
As you lower the Quality setting, the File Size also decreases, and the image previews in real time:
The easiest way to send an image that you've designed as an eCard is to insert or import your image directly into a new email so it displays in the body of the email when someone opens it. But just embedding the image is not going to make the best impression, and – even worse – it may negatively affect how your eCards are delivered and viewed. If you are going to send an eCard via regular email, here are some additional tips that will improve your deliverability and view rate.
It's really important that your final email also contains text above or below the image, or else your eCard might get blocked by spam filters... emails that only contain images are often stopped by corporate firewalls, or filtered into recipient's 'junk' folders. Consider personalizing the top of your card with an intro, like "Dear Sally". Below the image, we recommend that you include a message (using regular typed text) because many people have "display images" turned off when they view their email. At minimum you should include your name and contact info at the bottom of your eCard. If you are a US business and the email is commercial in nature, then you should include your 'valid physical postal address' and give people a way to opt out of your mailing list, according to FTC business guidelines. Read more about the FTC's CAN-SPAM Act compliance.
Not using a subject line will most likely put your eCard right into someone's junk folder. Using a subject line that sounds 'spammy' will either get you blocked, or you will be ignored by the recipient. Also, avoid the overuse of punctuation, like triple exclamations (!!!). It's a delicate balance to be direct in your subject line, while still being unique or creative. We recommend that you be straightforward... say why you're sending the email and identify who you are. Example: "Birthday Wishes from Mike at CorpNote"
Depending on what kind of card you're sending – birthday ecard, online anniversary card, party invitation, etc. - using regular email as your delivery method has some drawbacks. There are basically two types of eCards that get sent:
Sending to an individual via regular email is straightforward. Compose your eCard, address it to the person, hit send and you're done!
To reach multiple people with a single email, you'll need to add all the addresses to the To, CC (copy or carbon-copy) and BCC (blind carbon-copy) fields. In Outlook, the combined limit of all recipients cannot exceed 100 email addresses per message, so if your list is larger, you'll need to send multiple emails. One of the concerns over sending email to multiple people using the To or CC fields is that everyone's email address in that list is visible to each recipient. Using the BCC field hides this info, but all emails that have a large list of addressees are more vulnerable to being stopped by SPAM filters, especially if you are emailing a group of people within the same company, and you don't work there. Another concern with large email lists is that most email – as it travels through the world's multiple mail servers on its way to your intended recipients – is insecure. There are evil-doers who monitor web traffic looking for large email distribution lists, and attempt to scrape that data to add to their list of valid email addresses that they can sell to spammers. As a general rule, unless you know your email is being securely sent and received, always assume that someone else can see it.
Another option is to use an email marketing service (like CorpNote) to compose your email, manage your recipient lists and to send your messages. Some advantages we offer are the ability to easily manage many different email lists of recipients, view statistics on who picks up your eCard and to schedule when your eCards are sent – including email automation that can send eCard and email newsletter campaigns on a recurring basis, or every set number of days.
Creating and sending eCards DIY may be a low cost way to put smiles on people's faces and to get valuable exposure if you are running or trying to grow a business or organization. CorpNote is an affordable suite of marketing tools that lets you create eCards, email newsletters and email notices, and has professional delivery features that can save you time and money if you are going to use email marketing on a regular basis. Our Individual Membership costs just $30 per month, and allows you full access to all our powerful email marketing tools, with unlimited email sending.
Plus, we offer Online RSVP Invitations and Online Surveys, all completely integrated with our flexible email tools. You can manage events, get answers to the questions that are most important to you and your organization, and make the most of your email list by using a single online marketing service that works in the office, at home or on the go!
We hope you'll give CorpNote a try for your next email campaign, event or online survey needs! Give us a call with your questions, and to talk about how we can help save you time and money, and improve your business relationships.
Call us 9am-5pm EST, Monday through Friday at 609-406-1665, or contact us via our online form.