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How do I view open rate statistics for my emails?

There are several ways to get email open rate stats:

  1. Aggregate Statistics Past 60 Days: On your account overview page, you can see how many emails you have sent in the last 7, 30 and 60 days. You will also see the total number of recipients and your 'open rate' percentage.
  2. Individual Statistics for each email: Go to the Sent Emails page and in the drop-down menu next to each email select 'View Recipients and Pickup Status.' You will see the total number of recipients for the email, how many of them viewed the email and the overall open rate percentage for that specific email. You can also download an excel file with this information by clicking the 'Download Report' button.
  3. Aggregate Statistics for Specific Date Range: On the Sent Emails page, click the 'Search & Reports' tab. Enter a date range and any desired optional search fields and click the button to get your search results. From this screen you can also click the ‘Download  Report' button to save an Excel compatible file which contains the following information for each email in your search results:
     
    • Date Sent
    • Whether the email contained an online invitation or online survey
    • Email subject line & preheader text
    • The recipients or email list the email was sent to
    • Total number of recipients, views, unsubscribes and the open percentage
    • Email message text (first 250 characters)
    • Notes/Comments you’ve provided
  4. Aggregate Statistics for Automated Email Campaigns: Go to the Sent Emails page and in the drop-down menu next to each email select 'View Recipients and Pickup Status.' You will see the total number of recipients for the email, how many of them viewed the email and the overall open rate percentage for that specific email. You can also download an excel file with this information by clicking the 'Download Report' button.
  5. Open Rate Statistics for Invitations: Each time you send an invitation, your recipients are automatically added to your consolidated invitation list. To see your aggregate open rate for all invitations you have sent for a specific event, go to your 'Invitation List'. You will see the total number of people you invited, how many of them viewed the invitation and the how many people responded. You can also download an excel file with this information by clicking 'Search & Reports' next to your 'Invitations Summary' on this page.
  6. Open Rate Statistics for Emails containing Surveys: Each time you send an email with a survey, your recipients are automatically added to your consolidated survey recipients list. To see your aggregate open rate for all emails you have sent with a specific survey, go to your 'Recipient List'. On this screen you will see the total number of people you invited to take the survey, how many of them viewed the email and the how many people responded to your survey. You can also download an excel file with this information by clicking 'Search & Reports' next to your 'Recipients Summary.'

Important note about open rates: Your actual open rate most likely exceeds our numbers. We only measure unique open rates if:

  1. images are set to display in your recipients email inbox, or
  2. if recipients click to view an email in a browser.

We use this method to respect your recipient's privacy, and to be most widely compatible with people's browsers, devices and privacy settings. Consider the open rate as a success indicator, not as an absolute number.

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