How do I view aggregate open rate statistics for email campaigns?
There are two ways you can view the aggregate open rate statistics for email campaigns.
- Quick Summary: Your account dashboard has an 'Email Summary' which contains the number of email campaigns sent and your open rate for the past 7 days, 30 days and 60 days.
- Date Range: To see statistics for a longer period of time, go to your Sent Emails bin and search for a specific time period and any other parameters needed to fine tune the data you need to see. On the search results screen, click the 'Download Report' button.
The downloadable report is a .csv comma delimited file that can be opened in other software programs (i.e. MS Excel) for further analysis. The file contains the details of each email campaign including the send date, subject line, total number of views, unsubscribes and open rate.
For aggregate open rate statistics for email campaigns sent with email automation, you have more options. View related FAQ: How do I view aggregate statistics for automated email campaigns?
Related Tutorial: Email Tracking & Resending
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