Reducing emails going into SPAM
Automatic SPAM filters work on many levels, but there are some simple things you can do to improve your chances of getting your email message through to your recipient.
- Make sure the people you are sending emails to have given you permission to contact them via email. If the problem is ongoing, they can add your email address to their list of "trusted senders".
- Create descriptive email subject lines. You can customize your email subject line when you 'Address/Send' business eCards, email newsletters and online invitations.
- Avoid using question marks (?), exclamation marks (!) or double-quotes (") in your subject line. Combinations of these increase your SPAM rating. Double and triple exclamations (!!!) are a no-no.
- Avoid phrases like eCard, online greeting card, etc. Unfortunately SPAMMERS have used this phrase too often, and some SPAM companies are filtering indiscriminately. Instead, use titles descriptive of your intentions like "Happy Holidays" for a holiday eCard or "Tuesday Tips" for your weekly email newsletter.
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