For many of our members, the 'open rate' of their communications is very important. The tutorial below provides instructions on the different ways you can get statistics on who has viewed your eCards. You may also be interested in reading our related blog: Getting the Best 'Open Rate' for Your eCards
Statistics for each eCard
In the drop down menu next to any sent eCard, select 'view recipients and pickup status.'
You will see the total number of recipients, how many of them viewed the eCard and the overall open rate percentage.
You will also see the name/email address of each contact you sent the eCard to, whether they viewed it and how many times.
If the eCard included an invitation or a survey, you will see if the recipient responded.
To download an excel report with this data, choose 'Download Excel Report' from the options drop down menu.
eCard Aggregate Statistics for Past 7, 30 and 60 Days
On your account overview page, under eCard Summary, you can see how many eCards you have sent in the last 7, 30 and 60 days.
Click on the link for one of those time frames and you will the number of eCards sent, the total number of recipients eCards were sent to during that time frame and your overall 'open rate' percentage.
eCard Aggregate Statistics for Specific Search Results
In the sent eCards area, click the 'Search & reports' tab to search by date range, type of eCard sent and/or keywords in your eCard comments.
The search results page has a button to 'Download Excel Report.'
The excel report contains:
Whether the eCard contained an invitation or survey
Email subject line
Name or email address the eCard was sent to
Number of recipients, views, unsubscribes and open percentage
eCard message text (first 250 characters)
Notes/Comments you’ve annotated for each sent card
Important Note About eCard Open Rates
Your actual open rate most likely exceeds our numbers. We measure unique open rates if:
your recipients email inbox images are set to display, or
your recipients click to view an eCard in a browser.
We use these methods to respect your recipient's privacy, and to be most widely compatible with people's browsers, devices and privacy settings. Consider the open rate as a success indicator, not as an absolute number.