Whether you're the owner of a small business, a manager for a large company, or part of a marketing agency, there are several things to consider when designing a holiday eCard and choosing an eCard service for distribution. Here are the questions that we hear most often from people who are researching how and when to send their end-of-year holiday eCards.
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There are two types of 'holiday senders,' and when to send your eCards depends on your intentions.
If someone is sending an eCard for a specific holiday, then typically the eCard is sent immediately preceding the holiday or occasion. In the case of winter holiday eCards, you may want to consider that the busiest time for most people (and for email traffic in general) is from the day after Thanksgiving (Black Friday) to the following Monday (Cyber Monday). Since most holiday eCard traffic, however, falls into the category of 'Season's Greetings' or 'End-of-year greetings' messages, their is a little leeway in when you can send your eCards.
Historically, many of our members start selecting their holiday eCard designs and preparing their email address lists by the beginning of November. They then schedule their Thanksgiving and Season's Greetings eCards for delivery and then monitor their holiday eCard views through December and January.
Since CorpNote allows you to create and schedule an eCard to be sent any day in the future, you can create your eCards any time of year and choose exactly which date you want your eCards to be sent.
For people sending holiday-specific eCards, our recommendations on when your card should be sent/received are as follows:
Thanksgiving cards should arrive no later than the Tuesday afternoon preceding Thanksgiving.
Thursday, 11/15/18 -
Season's Greetings eCards can be scheduled to arrive the first Tuesday after Thanksgiving.
Tuesday, 11/27/18 -
Preferably Chanukah eCards should arrive on the first day of Chanukah, but can be sent any time during the holiday. If the holiday falls on a weekend, then eCards can arrive the preceding Friday or the first Monday.
Friday, 11/30/18 –
Christmas eCards may be sent any time from the week after Thanksgiving right up to December 24th.
Monday, 12/3/18 -
New Year's eCards can be sent between anytime between December 26th and into the first week of the New Year.
Monday, 12/26/18 -
Aside from the actual well-wishes your holiday eCards can communicate, there are other business/marketing benefits to sending end-of-year greetings, which are strengthened if the eCards are sent early:
Seeing your company logo combined with a warm sentiment will make your business "top-of-mind". This is especially important for retailers before the gift-buying season, and is equally important to vendors that offer services that may be purchased as end-of-budget-year expenses.
Early holiday eCards can lead to a business boon. People that offer once- or twice-a-year services find that sending early holiday eCards stimulates end-of-year or beginning-of-new-year appointments. For example: dentists, financial advisors and personal trainers, all of whom benefit from contacting past customers.
An end-of-year holiday eCard campaign is a great way to ensure that your email list is current and accurate, especially if you haven't contacted some people since last year. Also, many companies collect email addresses throughout the year and then don't do anything with them or ensure that they are correct. A holiday eCard campaign provides real-world feedback on the quality/accuracy of your email list, and the feedback (or bounce-backs) that you receive will help you to plan other effective email, eCard or online survey campaigns for the coming year.
You'll be healthier and happier knowing your holiday eCards were sent early. The Holidays are often busy and stressful, and many people experience unexpected long hours and last-minute commitments. For any company trying to design their holiday greeting card by committee, this can lead to scheduling conflicts and stress. Furthermore, sending traditional 'postal mail' greeting cards has always been labor intensive, which leads to procrastination. The worst-case scenario is experiencing "I didn't send holiday cards but I meant to" remorse. Start early and have all of your holiday eCards scheduled to go so you don't have to think about anything but tracking your eCard pickup during the busy holiday season.
With CorpNote an effective holiday eCard campaign can be planned for about $60, which is the cost of 3 months of our service. Here's what that includes, and where you may wish to deviate.
Our Individual Membership costs $20.00 per month. In order for someone to view your eCard, your account must be active. Here is our suggested timeline and associated activities for holiday eCard campaigns:
Month 1: Open an account around October 20th. Get familiar with it – send yourself and your management team some eCards to see how it works. Individual membership includes unlimited use of all these features, so you may as well get the most for your money!
If your company needs to approve the holiday eCard design or message, starting in October gives you time to design the card, send it to your team and make final changes.
Here's another good reason to start planning early. If you're not happy using CorpNote for your holiday eCards, our Individual membership has a 10-day money back guarantee. You won't be out a dime, and you'll still have time to pursue other holiday eCard alternatives.
Month 2: November 20 – December 20. With your Holiday eCard approved, you can spend some time cleaning up and importing your contact list. CorpNote lets you copy and paste email addresses directly in the "to:" window, but you'll probably want to create a CorpNote address book, minimally with first name, last name and email address. (This lets you 'auto-insert' people's first name at the top of your holiday eCards, like "Dear Albert, Dear Betty...")
Company names and birth dates/anniversary dates can be imported at the same time if you'd like to continue using CorpNote for other occasions throughout the year. This is also very helpful if you want use our recurring eCards feature for birthdays, anniversaries, employee recognition and more.
Once your eCard is finalized and your addresses are imported, you can schedule your eCards to be sent. As we mention in the section above, When should I send my Holiday eCards?, you can schedule your eCards to be sent automatically on a specific date that you choose. As soon as your eCards are sent, you'll be able to see who picks them up and when, as well as how many times the eCard has been viewed.
Month 3: December 21 – January 20. Right before the Christmas holiday, you may wish to see who's viewed your eCard, and resend it to anyone who hasn't. You can do this easily from within your CorpNote account.
You can also use our "direct link" feature to post your holiday eCards to your company's social media channels or post it on your company's public website. Just follow our tutorials for step-by-step instructions.
Since most holiday eCards are viewed during and after the holidays, you will want to check who's viewing your eCard well i nto January. You have the option to cancel your CorpNote account at any time if you feel you no longer need it. To cancel your membership, use our online form a few days before your billing due date, and we'll remove you from our auto-pay system.
Each social media channel (E.g. Facebook, LinkedIn and Twitter) has its own methods and capabilities. Regardless of the differences, the process for posting a holiday eCard in social media is basically the same.
The first thing you need to do is create an eCard and send it to yourself. This lets you proof-read and view the eCard in a web browser so you can see exactly how others will see it. If you need to make changes, select "Save a Copy and Edit" in your CorpNote account and resend. Once it's perfect, it will appear in your "Sent eCards" bin.
If your posting your eCard in Facebook, you can test your eCard post. Select to display the post only to yourself or specific people. This enables you to really see what the post will look like.
All CorpNote eCards can be color coordinated to match your company branding, and can contain the following information:
You can also customize the CorpNote website to seamlessly work with your other marketing material by uploading your logo and choosing the colors to be used throughout the site so you can match your company's visual brand identity. Your custom branded interface design will be visible to your recipients when they view your eCards, invitations and surveys.
This feature is available as an upgrade for a one-time fee for individual plan members, and is included with our multi-user memberships. See the next section below for more details.
Are you looking for a way to allow all of your employees to send their own holiday eCards? CorpNote's Multi-user Membership enables your company to provide a company-branded account for your employees to send eCards, invitations and surveys to their contacts. Our Multi-user Memberships also have the benefit of reduced cost-per-user pricing.
When you join CorpNote as a Multi-user member, one person in your company becomes the 'Plan Administrator'. The plan administrator can customize the entire CorpNote website to match your organization's branding, and create eCard templates, which can be shared with selected employees to help ensure brand consistency.
If your employees' accounts are only needed for the holidays and not needed all year 'round, then you can de-activate their accounts at any time. This way you are only paying while the accounts are being used for the holiday season.
Multi-user accounts are great for...
For more detailed information, view our Multi-User Plans tutorial.
One of the reasons people choose CorpNote is our ability to let you upload your own artwork or photos to use as the image for your holiday eCards. All members can upload up to 100 of their own eCard and invitation designs which can be used in an unlimited number of eCards/invitations and templates created each month. Multi-User Plan administrators are also able to share their eCard/invitation designs with their members, which when combined with their 100 uploaded images, gives each of their members up to 200 company branded eCard designs.
When you upload a photo or graphic design, you can use that image as your holiday eCard design and then compose your message and send to your recipients like you would any of CorpNote's eCard designs. We have several resources available to help you easily create something unique this holiday season or any time of year.
CorpNote – Online Greeting Cards, Invitations and Surveys – is an advertising-free membership service specifically designed for business. CorpNote was established in February, 2004 and has delivered millions of eCards. CorpNote's clients range from established Fortune 500 corporations to small business proprietors, clubs and non-profit organizations. For more information please call 609-406-1665, Monday through Friday, 9am – 5pm EST, or contact us via our website: www.CorpNote.com.
What people are saying about CorpNote
"CorpNote has been a valued service for NJ SHARES. We use CorpNote for communicating events and coordinating registrations as well as sending holiday and other greetings. CorpNote is user friendly and effective and their support team is responsive and courteous. I enjoy working with them when I have a question."
~ Barbara Gomes, NJ SHARES